Over the past week, my little girls have seen Santa in real life at least three times (though only one encounter was close enough to whisper “yo-yo” in his ear). You’d think that this Santa saturation might make them doubt that each one was the real deal. For one thing, they looked quite different. Brewery Santa’s beard was a joke, while Christmas-tree-lighting Santa’s beard was legit. Add to that variations in outfits and jolliness levels.
But as I delved into the Santa-related research, I found I was wrong to think his omnipresence might throw my kids off. It turns out that the more kids see real, live Santa Clauses, the more likely they are to think he’s real. More exposure actually tracked with stronger belief, scientists reported in Cognitive Development in 2016.